This is a rebranding project for a biscuit shop in Baltimore–blacksauce kitchen. Their target audience is directed from young people to companies, and organizations. The brand is transformed into a fresh minimalist style to attract more customers to have a little bit heavy and greasy biscuits.

This project was created under the guidance of Hayelin Choi at the Maryland Institute College of Art, which focuses on re-imagining the visual language and user experience for a website at various screen sizes. In addition to designing enjoyable renovations, I also considered the pain points of existing websites to simplify and improve their user flow.